A 90-Day Programme Built for 4x More Qualified Real Estate Leads at 60% Lower Cost
How we rebuild a real estate agency's lead flow with SEO, paid search and conversion optimisation.
- Industry
- Real Estate
- Timeline
- 90 Days
- Built for
- Real estate agencies
01 — Challenge
The problem
The pattern is common: a mid-sized real estate agency with around 15 agents spends $8,000/month on Google Ads for roughly 40 qualified leads — a cost-per-lead of $200. The website converts 0.8% of paid traffic, the Google Business Profile is incomplete, and there is no organic presence for the high-intent keywords ideal clients search for.
An agency like this depends entirely on paid ads. Pause the spend for two weeks and enquiries drop to near zero — which shows how fragile the lead generation is. It needs compounding, sustainable lead flow rather than a paid tap that runs dry when the budget stops.
02 — Solution
How we build it
The engagement starts with a full audit: keyword research across buyer, seller, and rental intent terms in the agency's target suburbs; a technical SEO review of the website; Google Ads account analysis to identify wasted spend; and conversion rate analysis using session recordings and heatmaps.
The 90-day programme runs in three phases. Phase 1 (weeks 1–4): technical SEO fixes, Google Business Profile optimisation with weekly posts and review generation, and landing page redesigns with clear calls-to-action and social proof. Phase 2 (weeks 5–8): Google Ads restructuring — pausing underperforming campaigns, tightening keyword match types, and building dedicated landing pages for each service area. Phase 3 (weeks 9–12): content strategy execution with suburb-specific landing pages targeting long-tail search queries, plus a retargeting campaign for website visitors who didn't enquire.
Every decision is driven by data — weekly reporting on rankings, conversion rates, cost-per-lead, and lead quality scores from the sales team.
Stack & scope
- SEO
- Google Ads
- CRO
- Real Estate Marketing
- Lead Generation
- Content Strategy
Next step
Have a project like this in mind?
Tell us what you want to build. In a 30-minute session we map the scope, the risks and the fastest route to something running.
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