01
Use what earns its place
We reach for new technology, AI included, where it measurably helps the people using the software. When it does not, we say so and build the simpler thing.
About TabnCode
AI products and custom ERP & CRM studio.
We build AI products and the business systems behind them: custom ERP and CRM, SaaS platforms, and integrations with the tools you already run, NetSuite included. Faster with AI, owned by senior engineers.
- Years building software
- 10+
- Clients served
- 60+
- Projects delivered
- 100+
- Countries worked across
- 6+
Our story
From websites to the systems companies run on.
TabnCode began as a small startup turning ideas into websites and apps. Over 10+ years the work moved down the stack: enterprise applications, custom ERP and CRM, integrations with the tools a business already depends on (NetSuite among them), and now AI products and agents, which is where most of our new work happens.
Along the way we built our own products: SocialHub, Inventory and Eventdeck. Running software of our own means we live with the same trade-offs our clients do: uptime, support, roadmaps and the monthly bill.
Today we are a studio based in Dubai, working with clients across 6+ countries. Partnering with us means one dedicated team that learns your business goals and carries the work from concept to production.
Our mission has not changed: help businesses reach their goals with software that works.
What we build
- AI products and agents
- Custom ERP and CRM
- ERP integrations (NetSuite and others)
- SaaS platforms
- Web and mobile apps
- Social media management
Principles
How we work, whoever the client is.
02
Transparent by default
You see the board, the repository and the build from week one. Estimates come in plain language, and so do the reasons when something changes.
03
Accessible and fast
Inclusive, keyboard-friendly interfaces and performance budgets are part of the definition of done, not a phase at the end.
04
One team with yours
The best results come from mixing your domain knowledge with our engineering. Your people join our demos and decisions; nothing is thrown over a wall.
How we build with AI
AI in every stage. People accountable for every decision.
AI is a tool in our hands, not the product we sell. This is where AI shows up in our process, the guardrails around it, and what you get because of it.
01 · Design
Explore more options, earlier
AI helps us read faster and sketch wider. People decide what gets built.
- Summarise interviews, documents and existing processes into a shared brief
- Generate several flows and copy drafts, then narrow them down with you
- Click through working prototypes before anything is specified in detail
02 · Build
Engineers own every line
AI pair-programming takes the repetitive work so engineers spend their time on architecture and edge cases.
- Scaffolding, migrations, integration boilerplate and test cases drafted with AI assistance
- Every change reviewed by an engineer and checked by automated tests and type checks in CI
- AI features ship with evaluation sets built from your real cases
03 · Operate
Keep it running, keep it documented
After launch, AI helps us notice problems sooner and keep knowledge current.
- Triage of logs, alerts and support tickets, summarised for the person on call
- Documentation and runbooks regenerated from the code and reviewed with each release
- Evals re-run when models, prompts or data change, so quality does not drift silently
Guardrails
The rules that keep AI-assisted work safe to ship.
Evals before release
AI features are measured against test sets drawn from real cases. A regression blocks the release, the same way a failing test does.
Code review on everything
AI-assisted code meets the same bar as any other code: reviewed by an engineer, tested, and merged only when it is understood.
Human sign-off
Nothing reaches production or your customers without a named person approving it.
Your data stays scoped
We agree up front which tools may see which data, and keep secrets and personal data out of prompts.
What you receive
The practical difference for your project.
Speed
Shorter loops from idea to working software: prototypes before specs and small, frequent releases you can try.
Documentation
Architecture notes, API references and runbooks written as we build, so the next engineer is not starting from zero.
Ownership
The code, repositories, cloud accounts, prompts and eval sets are yours from day one. No lock-in.
Next step
Have something to build?
Tell us about the system, the product or the process you want to change. We reply within 24 hours.